Let\'s Make Some Cards!

November 13, 2024

QR Cards simplify an important aspect of guest services: How do you give directions?

• Do you pull out a paper map and start circling destinations?

• Do you send someone to a page buried somewhere on your website?

• Do you keep a collection of printed brochures that quickly go out of date?

• Do you look it up on your phone and text/email someone a link to a map?

• Or do you tell your guest the name of the place and let them figure it out on their own?

And it gets even more complicated when you have more than one stop.

That's why I invented QR Cards.

If you're an event organizer or a manager of a hotel or Destination Marketing Organizations (DMOs), you can share detailed information through a single scan -- and keep track of what people are asking about.

Stop scribbling down directions. Let the QR Card handle the details.

Talk to your guests with your phones down, and you'll be surprised what you discover.

I put together a demo of my QR Card Generator service using graphics from the Seattle Southside website.

I'm a big admirer of Southside Seattle's creative team and management, and I feel they have the best marketing presence among DMOs in the Puget Sound region. Given the expected growth in tourism through SEATAC Airport in upcoming years, it's Seattle Southside that stands to be one of the biggest beneficiaries. Note that this isn't an official product -- it's more like fan art.

Here's my three-and-a-half-minute video. Enjoy!

QR Cards. Every card is a journey. Every deck tells a story.™